Session VII: 12 July 2012
Presentation: Can Takaful Have a Market beyond Muslims in Europe?
Presented By: Prof. Dr Volker Nienhaus
Designation: Visiting Professor, University of Reading
Can Takaful Have a Market beyond Muslims in Europe?
Agenda:
- Product Qualities and Product Pricing as Attractions for non-Muslims
- Ethical/SRI Qualities of Takaful: Claims and Shortcomings of Actual Practice
- Bridging the Gap between Ideology and Practice of Takaful
- Improvement of Market Relevant Ethical/SRI Qualities of Takaful
- Pricing of Takaful as an Insurance and Unit-Linked Investment Product
- A Market for Takaful beyond Muslims in Europe
Session VI: 12 July 2012
Presentation: Challenges in Making Takaful into a Global Brand
Presented By: Javed Husain
Designation: Director, Media Reach Advertising
Challenges in Making Takaful into a Global Brand
Agenda:
- What is a brand?
- What does a brand do?
- Emotion
- Brand is integrity
- A global brand
- Challenges
- Key Challenges
- USP
- Awareness and Opportunity
- Investment
- Conclusion
Session VII: 12 July 2012
Presentation: Devising Social Media Strategies for Takaful Promotion
Presented By: Fahmi Mohammed
Designation: Social Media Operations Manager, Absorb Digital (UK)
Social Media Operations Manager, Absorb Digital (UK)
Agenda:
- Social Media in Retrospect
- The Need for Social Strategy
- Strategy Roadmap
o Situation Analysis
o Goal
o Strategy
o Tactical Plan
o Measurement
- Social Strategy – the Living Document
Session VII: 12 July 2012
Presentation: Championing Takaful Penetration in GCC Countries:
Effectively Tapping Potential in Under-Penetrated Markets through Product Innovation
Presented By: Bilal Mahmood
Designation: AGM, Business Development, Abu Dhabi Natioonal Takaful Co. PSC
Championing Takaful Penetration in GCC Countries:
Effectively Tapping Potential in Under-Penetrated Markets through Product Innovation
Agenda:
- Takaful Industry Overview
- Gross Global Takaful Contribution Amounts
- Takaful Contribution Concentration Centers
- Low Penetration in Muslim Countries
- Takaful Industry Growth - Potential
- Takaful Industry’s Untapped Potential
- The Need for Innovation
- Is Now the Time?
- Takaful – Products
- A New Approach to Product Development
- Underwriting and Pricing
- New Distribution Models
- Operations Led Innovations
- Conclusion