Session I

Understanding The Takaful Brand and Using New Media for its Promotion

Ajmal Bhatty

Session I: 12 July 2011
Presentation: What Are We Trying to Brand?
Presented By: Ajmal Bhatty
Designation: President & Chief Executive Officer, Tokio Marine Middle East

What Are We Trying to Brand

Agenda:

- Key Points
- Takaful Definition
- The current predicament of Takaful Industry
- The Takaful Brand
- Reputational Risks
- Marketing / Awareness
- Universality of Takaful
- The Investing Community
- Global Standards
- The Halo of Cooperative Principles
- "Stakeholder" Cooperation
- How do we enable the industry to practice what we preach?
- The spirit and the essence of Takaful
- Thinking Outside The Box

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Fahmi Mohammed

Session I: 12 July 2011
Presentation: Understanding New Media for Takaful
Presented By: Fahmi Mohammed
Designation: Social Media Professional

Understanding New Media for Takaful

Agenda:

- What is New Media?
- Concept of Web 2.0
- WEB 2.0 – Social Media
- The Social Web
- Social Media in Finance
- Rise of Niche Communities
- Social Networkers Accessibility
- Customer Driven Markets
- Transparency
- SM and Risk and Regulation
- Open Forum - Social Media Case Study

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Saad Saraf

Session I: 12 July 2011
Presentation: Challenges of Using New Media for Promotion
Presented By: Saad Saraf
Designation: Chief Executive Officer, Mediareach Star

Challenges of Using New Media for Promotion

Agenda:

What is Social Media?
- Main Goals for Any Social Media Campaign
- Groundswell is about
- Social Media Best Practice
- Social Media Worst Practice
- Define your success metric
- Characteristics of Highly Effective Social Media Campaigns

How Can Social Media Go Wrong?

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